Chalmar Beef celebrated their golden jubilee whilst raising funds for the Little Eden Society
A few weeks ago I was invited to a Beef Auction. My initial reaction was “what would I possibly do there”? I’m delighted that I said “yes” because not only was it fun and interactive BUT the food! OMG, the food was AMAZING! I am not a big meat eater BUT I do love a piece of good meat, every now and then.
Chalmar Beef recently celebrated their 50th anniversary. While this milestone was a worthwhile celebration, how they chose to commemorate their special day was even more astounding; raising funds through a meat auction with some of the proceeds for Little Eden Society which cares for 300 residents living with intellectual and physical disabilities.
“The auction was a wonderful success. A portion of the funds raised will go towards supporting the daily costs associated with running Little Eden. We are very much entrenched in our community and honouring our legacy while taking care of those in need is part of our value system,” explains Chalmar Beef CEO, Willem Wethmar.
Chalmar had a variety guests attend their golden jubilee, with their customers, suppliers and members of the media making up most of the turnout.
“People who love to eat are always the best people.~Julia Child”
My friend, Chanene, from Tonic and Tiaras
Find yourself a friend who will share their BEEF with you 🙂
“Our customers are our greatest stakeholders. Having them celebrate with us was very important and we hope to continue enjoying the working relationship we have with them,” continues Wethmar.
Also, I got to hang with the MC, “Lallie” aka Thabiso Khambule. And yes, I did ask him to “laugh” like he does on Jacaranda FM.
The Chalmar Beef farm and abattoir operation includes over 300 dedicated and passionate people, it has a farm feedlot capacity of 20 000 cattle and a further 19 000 cattle on pasture. The farm also produces maize silage on 1 000ha of high potential soil. The grain feeding of the cattle at Chalmar Beef is an exact science which requires dedication and hard work. Their operation runs 24 hours a day, 365 days a year.
“There is one constant which has not changed and will not change for Chalmar Beef and that is the focus on producing consistently tender and juicy beef. As we don’t buy market-ready cattle from other feedlot producers, we have complete control over the production process from the feedlot into the abattoir,” Wethmar explains.
The farm is still owned and managed by the Wethmar family who started the business 50 years ago. They continue to be proudly involved in the day to day running of Chalmar.
“We would like to thank the many people who came out to support us and the worthy cause we are advocating for. We would also like to extend our gratitude to those that have played, and are continuing to play, a positive role in setting the culture of our work ethic and core values. We look forward to a future of innovation, growth and mutual success as Chalmar Beef celebrates another 50 years,” Wethmar concludes.
Beef with a cause! Well done Chalmer Beef. Here’s to another 50 years.
Spirited Mama
x
P.S. Did you know that you can order your meat online and it will be delivered to you 🙂 You can thank me later.
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