Let them explore
There are 161 days before it’s Christmas!!! Generally, I try and get most of my shopping done in advance so that I avoid last minute trips to get gifts. This also saves my budget a few pennies as I can make informed decisions about the toys that I would buy the boys.
Last Thursday, I attended the much anticipated Prima Top Toys for 2018 Christmas Launch. What a treat it was or rather it was a CARNIVAL! As an adult, I do look forward to the annual Prima Top Toys launch as it is then that ALL the adults get to behave “child-like” and no one is judging you. In fact, it is expected of you to behave in a child-like manner to ensure that you enjoy the entire experience AND explore the top toys on offer.
From arrival, we, i.e. media/bloggers/vloggers/influencers/etc, were spoilt from Maverick & Jane gourmet popcorn to chilled Prosecco, playing carnival style games to win actual prizes. We knew that we were in for a real carnival.
The theme for 2018 is Let them explore. It’s about letting children enjoy and explore their world through play. It’s about giving them the opportunity to discover new things, new play patterns, new technology and more. With the array of toys that will be available in stores from now until the end of the year, children of all ages will have the opportunity and the excitement of exploring new ranges.
YESSS!!! Influencers and Bloggers, Prima Toys is taking note!
We have also seen the positive impact of influencers and bloggers in our ‘local’ market place, educating parents & children alike and in so doing changing the face of ‘traditional’ marketing for ever.
Here’s an overview of the Prima Top Toys for 2018
Nostalgia toys continue to make a serious comeback, together with collectibles and toys that incorporate robotics and technology. This Festive Season there is something for everyone and for all ages from toddler to tween to teenager. There is also a wide range of classic and new games that adults can enjoy.
Kids are becoming increasingly tech savvy and they want in on the latest toy craze around the world.
Top Toys for BOYS in 2018
Ben 10 is still at the top of the list in terms of boy’s toys. Benjamin Tennyson moonlights as Ben 10, a superhero with special powers that he discovered from a young age when his signature Omnitrix device miraculously attached itself to his wrist. The Ben 10 range features all the alien figurines in various sizes ad movement capabilities. There are also exciting playsets including the Ben 10 Alien Creation Chamber and the Transform & Battle playset.
New to the range is Ben 10 Action Projection Omnitrix, the Omni Launcher which includes 2 figurines, the deluxe Transforming figure and the Alien Creation Chamber.
Big Hero 6
The toys in this range are based on the animated superhero series of the same name. Toys in the range include Micro Chibi figures, action figures, feature figures, Armoured Up Baymax and Blast Flying Baymax.
Especially for boys who love to hunt for treasure, Treasure X is a new toy that engages the senses as children scratch, dig and unearth the lost bounty. Like any good treasure hunt, Treasure X is about more than just what you find, it’s about the fun of finding it too. Hidden somewhere inside the Treasure X brick are a collectible skeleton figure and a treasure chest which contains a gold treasure.
StretchMini Stretch Justice League Figures are just some of the fantastic toys available in the Stretch range. Each toy can stretch up to 5 times its original size, it then slowly shapes back, ready to be pulled and twisted all over again. Look out for Mini Stretch X-Ray and Mini Stretch VacMan, Stretch Batman and introducing Disney Pixar Mini Stretch Mrs Incredibles.
Collect the 8 cars and create your own circuit! Trixx360º is much more than a car that turns 360! Everything is usable in Trixx360! Use the packaging box to build your own circuit! Make as many combinations as you can imagine!But not only that. All the accessories of the cars are interchangeable, including the wheels and the bodies! Collect the 8 cars with their ramps and make multiple combinations!
Top Toys for Girls in 2018
Shopkins have become a toy box staple and have crept into the heart of little girls the world over. They are cute, adorable, very colourful and collectible with price ranges that accommodate intermittent purchase and big ticket item buys kept especially for birthdays and special occasions. From the small collectible Shopkins, to the world of Shoppies and now Shoppets, the Shopkins universe features different themes for every season, sparks the imagination and provides endless hours of enjoyment.
This season sees the launch of Shopkins’ Season Nine – Wild Style, which introduces the Shoppets. They are adorable little pets for the Shoppies dolls and are larger than a Shopkin, but smaller than a Shoppie.
2018 also sees the launch of the Shopkins Small Mart Range.
Something top secret is happening in Shopville. Shopkins Lil Secrets is another range to look out for and will be available in stores in October. Hint: they are little playsets that Shoppies can play with.
L.O.L. Surprise have been a phenomenon. The success of the products hinges on the fact that it’s all about unpacking the surprises inside until you have put together a complete toy. The products have won a range of international awards and continue to fascinate girls from the age of four and up.
To add more fun, sparkle and excitement to the range, a variety of new, mystery-filled L.O.L. products have been launched including L.O.L. Pets, L.O.L. Glitter, L.O.L. Confetti, L.O.L. Little Sisters, L.O.L. Surprise Game with Accessory, L.O.L. Water Game and L.O.L. Puzzles.
Baby Secrets is a retro toy that has made a comeback. Baby Secrets is collectibles range which features a unique element, that of discovering if the character is a boy or a girl by bathing it in water. The nappy changes colour to either blue or pink to reveal the gender.
Pikmi Pops and Cake Pops
Pikmi Pops and Cake Pops are just waiting to be unwrapped! Another range of collectibles that feature the surprise element, the Pikmi Pops and Cake Pops are filled with mini scented plushies and other fun goodies.
Baby Love is Prima Toys’ own baby doll range. The success of the dolls hinges on the fact that they were designed with a South African audience in mind and each doll speaks a national language. Baby Bella speaks English, Baba Tasha speaks Afrikaans and the hugely successful Baby Thando speaks English and isiZulu. Parents and little girls can look forward to a new isiXhosa speaking doll. For 2018 the range now includes a Baby Love Buggy.
Little Live Pets
Fans of the Little Live Pets will be pleased to know that there are new additions to the toy range. Little Live Pets Pup, Little Live Pets Dragon. There is also a Little Live Pets Bizzy Bubs.
Introducing the Lil’ Cutie Pups, the latest members of the Little Live Pets family! These little dogs are the cutest pups around. Lil’ Cutie Pups are full of life and love to show off their own personalities as they scamper about, beg and play with you!
Hatching toys is a trend that will continue in 2018. The Little Live Pets Surprise Dragon comes in a beautiful egg and you don’t know which one is inside until it hatches. Once hatched, the Dragon can hop and flutter its wings. The Little Live Pets Surprise Dragon can be hatched again and again.
Baby Born is a wonderful product range that has been around for 26 years. The Baby Born dolls feature lifelike functions like tearing, feeding, drinking and wetting. Numerous accessories are included with each doll ensuring that little girls can role play and take care of their doll as if it were a real baby. Accessories include plate and spoon, a potty, a dummy, a diaper and a sachet of baby doll food. Baby Born new soft body
Features of the new Baby Born rage include being soft to the touch (their bodies are soft and seamless), super movable (there is improved motion of arms and legs) and more easily crying real tears.
October will see the launch of our nationwide Baby Born campaign – in which little girls can stand a chance to win their share of R100 000 Baby Born dolls and accessories!
Baby Annabell® is almost like a real baby with lifelike functions and a cute expression on her face. She responds to touches, can cry real tears and loves her bottle and dummy. When she drinks her bottle or sucks her dummy, she delightfully opens and closes her eyes, while her mouth moves realistically. Patting her on the back helps her burp like a real baby. Rocking her from side to side makes her feel sleepy. When she cries, tear drops start to fall from her eyes. She yawns, closes her eyes and begins to breathe gently.
My Fairy Garden is an enchanting range that features fairies and unicorns and introduces children to the changing of the seasons, gardening and how plants grow. The toys are perfect for girls aged 4 years and older. Children love toys that allow them to be creative and to learn about their environment; and with My Fairy Garden playsets they have the opportunity to learn even more about nature.
Coming in October are the Disney Doorables! Unlock Moose Toys Latest Surprise with Glitter Eyes when Doors Open in October 2018! Through a collection of figures and connectable playsets, Disney Doorables empowers kids to become storytellers by uniting beloved Disney characters in one land – where surprise and delight await behind each door.
Scruff-a-luvs are adorable fur ball, rescued pets. The pets come in pink or blue and untangle in water to reveal your puppy. Find us Scruffy, Make us Fluffy! These unloved and abandoned pets are in need of your help! When buying your Scruff-a-Luv, they arrive as a sad ball of matted pink fur, but once you bathe them, dry them, brush them and love them, you will discover your puppy! Available mid September.
Top Tech Toys in 2018
Fingerlings continue to be at the top of the birthday wish list.
This year, the Fingerlings family has grown with the addition of Fingerlings Baby Unicorns and the Glitter Monkey. As the best-selling technology toy for 2017, the Fingerlings have become a phenomenon in the toy world and with good reason because these robotic pets are cute, adorable and very huggable.
Brightly coloured with adorable faces, these palm-sized pets curl around your finger and come to life when you play, responding to sound, motion and touch with over 40 animations. Later in the year and leading up to the festive season, more awesome and exciting Fingerlings will be added to the range.
Introducing exciting new additions to the Fingerlings family: Dino, Pando and Dragon.
Incredibly lifelike, the classic robotic Teksta puppy is back with more interactive features than ever before. The puppy responds to voice, movements, lights and sounds through a built in artificial intelligence program. It communicates its emotions with barks, whines and changes in eye patterns, just like a real puppy. Teksta 360 will also react to your hand gestures to sit, stop and flip backwards. You can even train it to play and dance with its friends by downloading the app for additional bonus features.
Move, Aim and Catch! A Robot Chameleon that can Shoot the tongue out and snap up the “food”!
There are 3 steps to catching Robot Chameleon:
- Walk your Robot Chameleon to the “food” by remote control
- Aim the target!
- Press “catch” on the remote
Robot Chameleon has a built-in extendable tongue to “catch” the “food”. It also has a LED Illuminated body, with multiple colour light changes. It also has a motorized tails and eyes that move when it walks.
Virtual Reality (VR) Real Feel
VR Real Feel is the game that makes virtual reality a reality! Experience 3D high definition graphics with your iPhone or Android smartphone using the VR Real feel headsets. Simply download the game to a smartphone, insert the phone into the headset and play. Range includes VR Fishing, VR Alien Blaster, VR Motocross and VR Racing. The headsets have a comfortable foam face, adjustable straps, and an adjustable phone cradle.
Show off your skills with the Laser X Two-Player Laser Tag Gaming Set.
With two blasters and two receiving vests, players are ready for one-on-one competitions, but can also join in on team play since the sets are all compatible with each other. Check the blast power indicator to know how many blasts you have left, so that if you’re low on blasts you can find a good hiding place. Available September.
A.R.I.A’s Adventures is an educational interactive set with 3 different games in 1 box. It includes 100 interactive flash cards, a Virtual Reality animal park and 3D colouring pages. Use your smart device or the included VR head set and allow A.R.I.A to take you on an incredible virtual journey.
Top Science Toys in 2018
National geographic has launched a new range of S.T.E.M. toys that stimulate the imagination and help children develop an aptitude for science, technology, engineering and mathematics. We all want to give our kids the world, and now, with National Geographic, parents can do just that. The range has fun, educational, stimulating and inspiring toys for kids.
With the National Geographic science kits, children become thoroughly absorbed in play and learning. The range includes a variety of digging kits such as the Shark Teeth Dig Kit, Dinosaur Dig Kit, Bug Dig Kit and the Gemstone Dig Kit. There is also a Volcano Science Kit and a Glow in the dark crystal it where kids can create their very own crystals. There is a new range of soft play including Dinosaur, safari and Ocean animal figures to collect, play with and display.
Nat Geo figurines
Wildlife Wow is a revolutionary NEW wildlife series! Soft and squeezable with the same level of detail as hard figures. Each figure is hand-painted with non-toxic paint. These animals come to life with a free virtual and augmented reality experience and the app’s X-ray vision lets you see the skeletal structure inside each animal. Watch videos, learn facts, and explore each animal with the educational interface.
Prima Top Toys Games in 2018
This year the Prima Toys’ collection of games is bigger and better. From the classics to brand new games that will have your skills tested to the limit, all in the name of fun! Our brand new games include:
Flipslide is a fast-paced electronic game that tests your speed and reflexes.
Boom Blast Stix – this game will keep everyone on the edge of their seats!
Game Box – Games Box is small enough to be taken but big enough to provide lots of fun gaming times!
Rubik’s Cube – For all Rubik’s Cube fans both veteran and amateur, the brand has created new versions of the famous cube that are more challenging, more fun and more exciting to solve.
Top Toys for Toddlers in 2018
A range of new LeapFrog products are available to help your child develop a love of learning during the early childhood year.
LeapFrog prepares your child for a lifetime of learning. The brand is the leader in innovative solutions that encourage a child’s curiosity and love of learning throughout their early developmental years. For more than 20 years, LeapFrog has helped children expand their knowledge and imagination through products that combine state-of-the-art educational expertise, innovative technology and engaging play. LeapFrog’s learning tablets, developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children.
VTech creates age appropriate and developmental stage-based electronic learning products for children of various ages. The products enrich children’s development and make learning fun. VTech consults a panel of experts, specialised in reading, language arts, science, math and child development, during the process of creating new products to ensure that they are beneficial to children.
Some of the new products for toddlers that parents can look forward to from VTech are:
Little Tikes is a range of toys for indoor and outdoor play that will entertain your child while helping them to develop their mind and imagination. The toys encourage discovery and learning through active, creative and social play and provide hours of fun.
The products are created for babies and toddlers, as well as older children, with a focus on interaction, movement and learning.
Below are some of the latest toys from Little Tikes:
Mickey turns 90 years old!
Mickey is turning 90 on 18 November. Disney will be running a nationwide campaign to celebrate all things Mickey over the festive period and capitalising on the hype around his birthday (18 November).
Prima Toys will focus on key product categories such as: Plush toys, games, puzzles, metals and outdoor play.
Disney and dress up
Playing dress up is a fun way for kids to express themselves. The Disney rage includes costume party packs available in the following brands: Marvel Avengers, DC Heroes Boys, DC Girls and Disney Princess.
The toys and games are available at toy stores and retailers countrywide.
Go on, “Let them explore”…